Creativity + Motherhood with Child Magazine

Thank you to Jenna from Child Magazine for interviewing and featuring us in their blog under Creativity + Motherhood. This is definitely a humbling moment for One Two Tree. And also perfect time to stop and reflect on our journey thus far. We’re feeling inspired and motivated to get cracking into the new year. Read below for the interview titled ‘Sustainable Family Home Décor’ with our Creative Director, Lucy McNamara and Child Magazine.

 

Jenna Templeton, a lover of all things handmade and Australiana, spotted One Two Tree’s Aussie treasure boards on Instagram and interior mags and had to find out about the people behind these beauties. Today, she chats to co-creator and business owner Lucy McNamara about her sustainable and Australian-crafted home décor and about raising a family in Bondi Beach.

 

 

One Two Tree all started when we began looking for our first Christmas tree. It was going to be our first Christmas as a family with our son Ziggy and we were looking for beautifully designed, well-crafted goods that would endure many Christmases to come. Chopping down a plantation tree for such a short time didn’t appeal and neither did the cheap plastic versions. We were looking for something more environmentally friendly, when it occurred to us that we could make it ourselves! So, we created our first tree using leftover hardwood from my husband’s landscaping contracts, tweaked the design and incorporated sustainable wood. Once we were finished, we realised we’d created a unique, eco-friendly, stylish alternative to the traditional Christmas tree.

I love Australia onetwotree

We feature many of our products around our own home in Bondi Beach. My boys absolutely love helping to set up the Christmas tree each year and refused to let us take it down for weeks. Being a mother has inspired me to create good quality, sustainably-made products that kids can enjoy and decorate their rooms with, in particular the Treasure Board and Alpha Prints.

 

All of our products have a natural feel and are sustainably made in Australia using sustainable hoop pine sourced from Queensland. We have an amazing manufacturer based in Melbourne who produces all of our plywood goods. Our linen prints are all hand-sewn (with 100 percent linen) archival prints and printed using acid-free inks. The ceramics are all handmade using earthenware clay at our studio in Alexandria, NSW.

My background is in fine arts, film and television, sculpture, leather and fashion. After becoming a mum, since starting One Two Tree, I can now add product designer to the list. Creativity was always encouraged by my parents growing up, especially by my mum. She used to say I was a creative little thing, as I started handcrafting and designing things from a young age.

Processed with VSCOcam with hb1 preset

One Two Tree Mum and Boys 2

 

My kids inspire my work and the love of running my own business also keeps me inspired. I have a strong passion for design and creating beautiful interiors – beautiful objects for homes and for children. Having a broad range of customers but focusing on the children’s audience and seeing gaps in the market keeps me motivated.

A typical work day for me involves the alarm clocks going off at 6am, followed by getting the kids dressed, fed and bags packed for day care and if I’m lucky, breakfast for myself. I’m in the studio part-time – Antony and I decided to get the kids into day care after having baby Rhodes, so I could have three days to just focus on my work. The rest of the week, I’m home as a mum. There’s no typical day in the office for me. I work on everything from the design process to organising couriers, or replying to email enquiries. One day we can be crafting ceramics, or doing photo shoots – everyday is different.

 

Our studio is part of The Nest Creative Space, a communal creative space for artists, designers and small businesses. Everyone here is so hard-working and dedicated to their craft. It’s a very encouraging space and we’re so fortunate to be around such talented and delightful people – it’s a beautiful place to come to work.

The creative process for us is like a journey where things just sort of fall in to place. It’s a very organic process. We start off with an idea, research it, the design process goes back and forth and various iterations occur. When I have an idea I have to see things from start to finish. Sometimes they happen very quickly, but sometimes they take months and months.

In 2016, we’re working on a set of Australiana-themed wooden toys and trinkets for our Treasure Board. Storage solutions and shelving designs are also on the cards for the year ahead.

I love being Creative Director and watching the journey of each product from concept to where they are now. One of the perks of the job is when customers share the pictures of our products in their home – knowing we’re designing sustainable products that people enjoy and want to decorate their homes with. Time management, running every single facet of the business and staying organised are still challenges for me. In saying that, I enjoy the freedom of having flexibility in the days I work and it works well with family as well. It’s hectic but I love it!

one-two-tree-family-camping

People often say parenthood changed them. Do you feel that’s true for you? Absolutely, it’s made me work harder and it’s changed my perspective on life. You kind of go around with blinkers on before having kids and I think being a mother’s made me become much more patient, considerate and aware of everything around me. My favourite project to have worked on is being a mother – raising my two boys in conjunction with Ants.

We’re all about celebrating Australian motherhood and creativity on child mags blog. What does it mean to you to be an Australian creative, who’s also a mother?
I feel like I’m a part of a very creative team of Australian mothers who are fearless, fierce and not afraid of doing the hard work – we get in there and get it done! There’s amazing and inspiring things happening on Instagram at the moment – a huge community that’s full of homeware designers and talented Australian designers.

Is there anything else you’d like to share with other mums who may be trying to combine their lives as creatives and caretakers?
There’s no rush! Take things in baby steps and somehow find a harmony and balance between being creative, being a beautiful mother and focusing on your children. Set yourself small goals, you definitely can achieve it!

One Two Tree Boys family

 

Lucy McNamara, 35, is Creative Director and co-business owner of Australian sustainable product design brand One Two Tree, with her husband Antony. She’s mum to boys Ziggy, 4, and Rhodes, 2. They live in Bondi Beach, Sydney, NSW, and love sharing their daily life via Instagram. You can see their latest handcrafted collection via the One Two Tree website, blog and shop.

Interview: Jenna Templeton

one two tree branding by mark trzopek

 

onetwotree-branding

We couldn’t be happier with the way our One Two Tree branding turned out and we owe all of our good looks to Mark Trzopek. We’re lucky enough to personally know Mark and were familiar with some of his previous works so we knew we could expect something exceptional. We are not sure Mark had any idea of what sort of trouble he was getting himself into when he took on the One Two Tree brief because as far as clients go we are extremely fussy. Luckily for us he is just as dedicated to perfectionism as we are. Mark really took the reins on the brand design. In keeping with our green ethos, he delivered a smart and environmentally conscious product. We asked Mark a few questions about One Two Tree.

Can you sum up how you tackled the project and your thoughts behind the imagery?

This project sought its solution from the need for packaging that functioned and suited its purpose. The packaging needed to hold a heavy and bulky wooden product that could be re-used, shipped internationally, whilst also having retail appeal/presence. The branding solution originated through the business/product name and the ethos of simplicity and ease. The triangle device represents not only the primary material for the products, woods/trees, but also the easy and simple assembly, as evidenced through the 3 sided shape and its relationship with the wording One Two Tree. One side of the packaging makes use of a  axe silhouette, which is a nostalgic play on the old tradition of going out to fell the families Xmas tree. This brings an element of playfulness and tradition to a new and modern Christmas tree alternative.

What inspires and influences you as a graphic designer?

Well thought out ideas and execution. Less is always more. Art and museums. Surfing and beach culture. as well as making things outside the field of graphic design.

Describe your style as a whole?

I try not have a style in my commercial projects, but adapt what is suitable for the individual product/company and their objectives.

What will you be working on in the next coming months?

– More packaging/branding.
– Annual program for a Sydney based arts & dance organisation.
– E-book branding.
– Branding/rollout for a new cafe/bar coming to Sydneys Northern Beaches.

And hopefully lots more unexpected projects in the new year.

You can email Mark at marktrzopek@gmail.com with any web, design or branding enquiries.